Goal
The goal of this UX case study is to analyze and improve the user experience of Ultimate Athletics, a high-energy sports simulation game for players aged 13-18. The study will focus on understanding how players interact with the game's various track and field events, with a specific emphasis on usability, flow, and immersion. Key objectives include refining the navigation, enhancing the clarity and responsiveness of in-game interactions, and optimizing the visual design to ensure the game’s high-intensity aesthetic complements the gameplay. The case study will also explore how effectively the game tutorial and progression systems engage players, fostering both learning and excitement, while maintaining accessibility and challenge throughout the game.
Design Approach
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Vibrant Color Scheme: Bold colors like blue and orange create a high-energy feel and make key elements stand out.
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Clear Layout: Structured sections for achievements, stats, and actions make navigation intuitive and accessible.
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Athletic Theme: Stadium-like backgrounds, sporty fonts, and character poses amplify the athletic atmosphere.
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Progress Indicators: Achievement levels and counters keep players motivated and track progress.
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Character-Centric Design: The prominent character adds personality and enhances immersion.
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Engaging Typography: High-contrast fonts highlight key stats for easy readability.
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Motivational Elements: Comparative stats, like "5% of players have more gold medals than you," subtly encourage competition and improvement.
Colour and Typography
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Low Fidelity Screens
Game UI
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Game Overview
Ultimate Athletics is a high-energy sports simulation game focusing on a variety of track and field events, from the 100m dash and 400m relay to javelin throwing, archery, and swimming. The game targets players aged 13-18, blending a realistic yet stylized aesthetic that emphasizes speed, skill, and athletic intensity.
Tools used:
Design Thinking Process
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Design Thinking Process
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